The Real Price of a Tractor: Beyond Trump's Criticism and Toward Smarter Farming The Headline vs. The Reality on the Ground So, you’ve probably seen the headlines. President Trump says farm equipment has gotten “too expensive,” pointing a finger at environmental regulations and calling for manufacturers like John Deere to lower their prices. In almost the same breath, he announces a $12 billion aid package designed to help farmers bridge financial gaps. It’s a powerful political moment. But if you’re actually running a farm, your reaction might be more complicated. A sigh, maybe. A nod of understanding, followed by the much more pressing, practical question: “Okay, but what does this mean for my bottom line tomorrow ?” John Deere’s CFO, Josh Jepsen, responded not with a argument, but with a different frame. He gently pushed back, suggesting that while regulations are a factor, the true path to affordability isn’t a lower sticker price, but smarter technol...
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